Скачать Behind the Scenes at Special Events: Flowers, Props, and Design Лена Мэлоуф,
Описание Behind the Scenes at Special Events: Flowers, Props, and Design Лена Мэлоуф,
/u0022A much-needed, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arm/u0027s reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms.
Malouf/u0027s extraordinary book./u0022 —Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University /u0022From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events —this book is an all-inclusive event designer/u0027s /u0027How To!/u0027./u0022 —Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia /u003cbr/u003e/u003cbr/u003e /u0022This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer./u0022 —Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.
/u003cbr/u003e/u003cbr/u003e Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Malouf/u0027s most successful corporate events, theme parties, flower arrangements, table designs, and much more.
Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed. /u003cbr/u003e/u003cbr/u003e This practical how-to book covers: /u003cbr/u003e/u003cbr/u003e * Inspirational concept and theme ideas /u003cbr/u003e * What to include in contracts and agreements /u003cbr/u003e * Setting a budget and sticking to it /u003cbr/u003e * Creating a more efficient work schedule/u003cbr/u003e * Using the power of color to its fullest potential/u003cbr/u003e * The endless possibilities of design, decor, and sets /u003cbr/u003e * Exquisite flower arrangements and beautiful linens /u003cbr/u003e/u003cbr/u003e For the newcomer, student, or professional planner, this step-by-step book walks you through the entire event process